Asos took hit of up to £94m from cyber attack

Asos experienced a financial loss of up to £94m following a cyber attack targeting customer data last month. This incident overshadowed the fast-fashion retailer's return to profit. The company paused certain marketing and customer-related activities, causing short-term trading disruptions. Consequently, the group estimated that the attack reduced group sales, measured by gross merchandise value, by approximately 2% to 4%. The London-listed firm described the impact on its overall sales performance as being temporary in nature.