Car firm forced to apologise over claim its name contained racial slur

Jap Car South has been forced to apologise to members of the public after a watchdog ruled that the use of the word Jap in its company name constituted a racial slur. The regulator determined that the term was likely to result in serious offence, leading to the banning of the firm's advertisement. The car firm has since issued an apology to anyone offended by the specific terminology used within its branding and promotional materials.