Consumers will spend an average of £304 treating themselves this Black Friday

Black Friday shoppers plan to spend an average of £304 treating themselves this year, representing an increase of £170.33 compared to last year. Approximately 35 per cent of consumers intend to purchase items for themselves rather than Christmas gifts, with fashion, beauty, and tech being the primary categories. Additionally, research indicates that millennials are spending the most. Meanwhile, Boots is offering a No7 makeup gift set, allowing shoppers to save £94 before the event begins.