Morrisons confirms huge loyalty card upgrade for shoppers

Morrisons has confirmed a significant upgrade to its More Card loyalty scheme, introducing a refreshed app with practical new features. Customers can now access six personalised offers every week, which are tailored specifically to the products they frequently purchase. This shake-up aims to provide shoppers with bespoke perks and an enhanced digital experience through the updated More Card app, ensuring that loyalty rewards are more relevant to individual shopping habits and preferences across the retailer's stores.