New Brewdog owner mounts recovery from ‘horrible’ collapse

US cannabis and drinks firm Tilray, which acquired BrewDog for £33m in March, is investing over £50m to enhance beers, pubs, and working conditions. This follows BrewDog's collapse into administration after five years of losses and worker treatment controversies under James Watt. Despite a 20 per cent year-on-year sales slump attributed to negative media reports during the ownership transition, Tilray is urging consumers to give the craft beer brand a second chance to recover.