Paddy Pimblett is the new face of Roley's beer as UFC star leads expansion

UFC fighter Paddy Pimblett has joined the British beer brand ROLEY’S as a shareholder and global strategic partner to lead its expansion. Pimblett is currently on course to challenge for the UFC lightweight title next year. Meanwhile, George Staines is training with Pimblett at Next Gen in Liverpool. As Staines awaits his UFC debut date, he continues to enjoy building Lego and watching Star Wars, according to reports from The Ultimate Insider UFC column.