People are only just realising how to pronounce fast fashion retailer 'Shein'

Many consumers are discovering the correct way to pronounce Shein, one of the world's largest fast fashion retailers. A significant number of people have been pronouncing the brand name incorrectly, leaving many fans gobsmacked and blown away upon learning the actual pronunciation. Reports indicate that there is a specific reason for how the brand name is spoken, though most individuals had previously been getting it wrong before this recent realisation regarding the global retailer.