Primark confirms plans to launch home delivery - but not until the end of 2027

Primark will launch home delivery services by the end of 2027, bringing the original timeline forward by two years following a slide in profits. To attract new shoppers and reassure investors regarding a potential spin-off from Associated British Foods (ABF), the retailer has acquired a robot-assisted warehouse. Additionally, Primark is investing more in price cuts than in any year over the last decade, aiming to return the fashion chain to its budget roots.