‘Misleading’ Frasers ad banned amid feud with watchdog

The Advertising Standards Authority (ASA) has banned an online advertisement published by Sports Direct, a subsidiary of Frasers Group. The watchdog censured the company for running a misleading ad regarding a Puma sports top, specifically concerning the reported RRP. This regulatory action follows a period of heightened tension and a bitter row between the finance chief of Frasers Group and the regulator, further escalating the ongoing feud between the retail giant and the advertising watchdog.