Sydney Sweeney loses more than 200,000 Instagram followers after her naked betting advert was accused of 'sexualising women's sport'

Recent social media trends show significant follower losses for high-profile celebrities. Ed Sheeran has lost nearly 100,000 Instagram followers following a controversy involving Macklemore, as fans express their disapproval. Simultaneously, Sydney Sweeney has seen a decrease of over 200,000 Instagram followers. This backlash follows accusations that she sexualised women's sport by appearing naked in a betting advert. Both artists are facing public scrutiny on the platform, resulting in a substantial decline in their digital audience reach.