‘Sydney Sweeney, this is what women in sport look like’: female athletes spark backlash against viral advert

American actor Sydney Sweeney is facing significant backlash from female Olympians and athletes, including British sprinter Amy Hunt. The controversy stems from a viral Novig advert, viewed over 22 million times, where Sweeney appears nude, covered by sports equipment. Critics argue the commercial sexualises women's sports and is demeaning to female athletes. In the advert, Sweeney encourages users to bet on sports while appearing topless on a pool table, sparking widespread protest across the sporting community.