Wallasey road features at the centre of Tesco Christmas advert

Lidl has released its Christmas advert, which features Barry from Eastenders performing Merry Christmas Everybody. Simultaneously, Tesco has officially launched its own Christmas campaign, placing Wallasey Road at the centre of the advertisement. Both major retailers have now initiated their festive marketing efforts to engage consumers during the holiday season, utilising a mix of popular television personalities and specific local landmarks to anchor their respective promotional strategies as the December shopping period begins across the UK.